The $7.5B Github acquisition by Microsoft last year placed lots of focus on the value of selling to developers in today’s technologically diverse ecosystem, and the investments companies are willing to make to cater to this community. This wasn’t a surprising move and follows many such moves - IBM spending $34B on RedHat, Twilio acquiring Sendgrid for $2B, or even Salesforce acquiring Heroku for $250M as far back as 2011. If there is still skepticism, one only needs to follow the mind boggling growth patterns of businesses such as AWS, Stripe, and Atlassian that are building products with one primary theme - enabling developers to be more productive. So why is the developer user base so critical to companies today and how should organisations tailor their products to address this? We explore these questions in this post.
A blog full of analogies and visual representations aimed to simplify technology and enable smarter business decisions.
by Sid Phadkar
Follow me on twitter @sidd_p