EMC’s Unity Virtual Storage Appliance: A deep dive

EMC announced Unity, its brand new midrange product line at EMC World this week. The Unity evolution story is fascinating and you can read more about it here.

The new product line includes the UnityVSA- a software only subscription based offering that complements the Unity hardware platform. In this post I dive deeper into the benefits provided by this new solution in the exciting software defined world.

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Behavioral Economics in Emerging Storage: Taking away the Pain of Paying

Imagine the following very regular situation- after a great Saturday night out at his favorite country bar, Jim decides to call it a night and head back home. He steps out and sees a line of yellow cabs waiting. He ignores them and pulls out the Uber app on your IPhone. The app informs him that surge pricing is at 2x. This means his uber ride will be more expensive than hailing a regular cab. 

Yet Jim ignores both the cost and additional waiting time and sticks to the Uber ride. Seems familiar? Irrational? 

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The Business Benefits of Software Defined Storage

After my last post on VSAs I received a few notes/questions around expanding upon the benefits of VSAs over traditional arrays. I felt it will be beneficial to step back and discuss the big picture benefits of the Software Defined Storage (SDS) space in general. In this post I discuss the key attributes that are making SDS so popular.

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What is a Virtual Storage Appliance?

What is a Virtual Storage Appliance?

One of the hottest trends in the storage industry recently has been that of the Virtual Storage Appliance (VSA). Depending on who your favorite market research firm is, the CAGR for VSAs is projected to be between 25 to 48% over the next five years. What is a virtual storage appliance? Surely this doesn’t mean that all your data goes virtual too? Where is the data actually stored? In this post I’ll aim to address these questions and simplify this new emerging trend.

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Demystifying the Hybrid Cloud

Keeping up with technology can be an impossible task. It only feels like a few months ago when we were all still trying to figure out what exactly the cloud was. For those still living under a cloud (for lack of a better word), cloud computing refers to the ability to access you data from anywhere. Your information is stored by cloud providers (such as Amazon and Google) inside their own physical infrastructure instead of on your devices (such as hard disks) as done previously. Cloud host interfaces then allow you to connect any device to their storage and hence provide ubiquitous access.

But just as we were getting comfortable with this, enterprises and startups everywhere have started promoting the hybrid cloud. So what exactly is this hybrid cloud!?

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